Our Job
The North Carolina Black Alliance (NCBA) is a 501-c3 organization that addresses policy and economic issues to enhance Black communities by developing and promoting systemic policy change as well as youth and leadership development.
In 2022, Longleaf ran concurrent direct mail campaigns for each organization to increase voter turnout in targeted districts in the hostile climate created by North Carolina’s Republican-controlled state legislature.
Our Work
To combat low turnout numbers, we ran social pressure campaigns for each of these organizations. Our mailer was sent to a statewide audience with middle propensity voting habits informing them that there was an upcoming election, displaying the years they had voted in the past, and encouraging them to continue their upward voting trend by participating in the critical upcoming election.
