Longleaf Agency assisted in launching the campaign by developing comprehensive branding assets and creating base and persuasion voter target universes with attainable pathways to victory.

After the campaign launch, Longleaf Agency provided political strategy that helped O’Neal land key endorsements from a previous mayor, an influential local news organization, and important local constituency groups.

Then, during the campaign’s persuasion phase, Longleaf Agency designed and distributed a direct mail campaign highlighting her campaign’s platform with her endorsements as key validators for her leadership and policy vision.